Southend Sports Council's sponsor of the year award-winner Richardson Cycles proved a hit with several sports.

Both cyclists and triathletes nominated the firm, which is based in Elm Road, Leigh, for the award.

All of them said the company had supported them with great enthusiasm through the supply of sponsored equipment, clothing and trade discounts.

Richardson Cycles was also involved in a bike repair workshop last year for Southend youngsters.

The company's boss, Eric Richardson, is the third generation of his family to run the firm and said he was surprised to win the award.

"I feel that if I can help in any way to promote sport then I should and encouraging children is a big factor," Richardson said.

"There's not always enough money and we try to help out as much out with sports equipment and advice. It's good for us to put something back into the sport."