A NEW nightclub is ready to fling open its doors with a three-day launch event.

Rhythm Rooms, Warrior Square, Southend will open on Friday after a £250,000 revamp.

The site was home to Dick De Vignes for 17 years but changed hands earlier this year.

New bosses say it will offer “something different” with a focus on entertainment for the club-goers.

Friday’s VIP launch is almost sold out.

Tommy Gowans, 35, and general manager said there’s a buzz in the town for the new venue.

He said: “Saturday night will be a Halloween party public launch and there’s a huge vibe and buzz about it all in the town.

“We are offering a different product for an older age group who just want a good night out.

We are ready and just waiting for our customers now.

“Sunday will be a night for all the amazing hospitality workers.”

Echo:

Club owner Dick De Vigne who also previously ran Chameleon in the town, previously said it was time to hand over the reins to someone else.

The club is now owned by chain Drinking Dancing Entertainment Limited.

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Bosses say the venue will also have live music and they want to give the customers “what they want to see” from a club.

Stephen Thomas, chief executive of Drinking Dancing Entertainment Limited, added: “We are an entertainment venue and just want to entertain with music.

“It’s very much about the experience and ambiance with different music styles and eras.

We are something different and not like anything else in the town.

Echo:

“We are also focusing on quality rather than quantity of alcohol and will be making sure people enjoy the drink sensibly.”

There will be prizes for the best Halloween outfits on Saturday.

As part of the revamp of the club the new bosses have drafted in new technology, modern seating and drinks too.

The club site has a long history in the town. In 2004 it was Chicago Rock Cafe, and it was then converted to Seymours, before finally becoming Dick De Vignes.