ERIC Clapton has become the sponsor for Bowers and Pitsea Under-13s football team.
The link between guitar legend and local team came about because the Under-13s manager Steve Murdoch makes Clapton's boots.
Perhaps the star feels he owes a debt of gratitude to Steve.
The rather dour Clapton has been looking a lot happier in recent photographs. Now we know why. Comfy feet.
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