British Airways filmed new uniform ad at Southend Airport

British Airways filmed promotional materials for its first new uniform nearly 20 years at the Aviation Way airport.

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Designed by British Ghanaian Savile Row fashion designer and tailor Ozwald Boateng OBE the uniform “takes inspiration from our people and the experience of flight.”

The airport was closed on Friday, November 25 from 10am to 8pm to allow for the film crew and actors to film various scenes on the airport runway.

Photographs from the day, taken by camera club member Simon Murdoch, show one actor dressed as an airline pilot, while another is dressed as an air hostess.

In recent months, the airport has hosted a number of film crews, with Aldi’s Christmas advert filmed in Southend as well as a Mr Beast Youtube video in which other content creators were challenged to win a private jet by being the last one holding it.

British Airways has published a two-minute video promoting the new garments, which will be worn by more than 30,000 of the BA’s staff from Spring 2023.

Sean Doyle, British Airways’ Chairman and CEO, said: “Our uniform is an iconic representation of our brand, something that will carry us into our future, representing the very best of modern Britain and helping us deliver a great British original service for our customers. From the very start this has been about our people.”

The collection features a tailored three-piece suit for men with regular and slim fit style trousers and dress, skirt and trouser options for women, as well as a modern jumpsuit – which is an airline first. A tunic and hijab option has also been created for the global carrier.

Mr Boateng said: “Designing this uniform was a vast and painstaking undertaking and it went far beyond clothes. It was about creating an energetic shift internally. One of my main objectives was to create something that spoke to, and for, the airline’s colleagues.

“Although the airline has a strong heritage, it was imperative to support in creating a fresh narrative of change and transcendence, while remaining timeliness.”