NEW IMAGES show the transformation of a popular Southend city centre nightclub progressing swiftly

Rhythm Room, in Warrior Square, closed last Sunday to undergo a major transformation and rebrand into a Popworld.

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The club will be closed for more than a month so it can undergo a refurbishment before it reopens in early March as a Popworld.

Images from inside the project show work crews have made a swift start to the works, stripping most of the floor and panelling ahead of the major rebrand.

Echo: Work is well underwayWork is well underway (Image: Rhythm Room)

Popworld is a growing chain of clubs, with sites up and down the country including one in Chelmsford.

It describes itself as a late night bar “with a difference” boasting bright colours, sweet cocktails, light-up dancefloors and back-to-back "cheesy" pop tunes from the 90s and noughties.

Echo: Work is well underwayWork is well underway (Image: Rhythm Room)

Jade Bailey, 29, of Southend, said: "I love S Club 7, Steps, Britney Spears and all those kind of bands so I cannot wait for it to reopen as Popworld.

"From the pictures it looks like they are really changing everything about the interior so I am very excited to see the finished product."

Echo: Work is well underwayWork is well underway (Image: Rhythm Room)

Michelle Chapman, 32, said: "It's a shame to say goodbye to Rhythmn Room as I have some great memories of that place, including my aunt's hen doo.

"But I am a massive fan of pop music so I can't lie and say I'm not excited."

Echo: Work is well underwayWork is well underway (Image: Rhythm Room)

It is not the first time the venue has rebraned. Rhythm Room itself replaced the old Dick De Vignes nightclub, a longstanding venue in the city centre that ran for roughly 17 years.

Rhythm Room posted on Facebook: “Refurbishment works are well underway as we get ready to bring you a brand new nightclub experience to Southend city.

“This is gonna Pop off!”

Echo: Work is well underwayWork is well underway (Image: Rhythm Room)

A spokesman for Rhythm Room added: “We are excited to announce that the Popworld party is coming to Southend.

“Rhythm Room will be closing for a few weeks, while it undergoes a transformation.

“The venue will be reopening as the iconic Popworld in early March, keep your eyes peeled for updates and be sure to follow our news on social media.”