Southend Council is urging people to drive sensibly and park safely if they're heading to the city today.

Residents and daytrippers will see a visible presence of police officers today alongside the council’s community safety officers, beach welfare officers, pier and foreshore staff, parking enforcement officers, as well as other agencies on duty.

For the first time, the council’s CCTV van will also be operating along the seafront keeping a close eye on everyone’s safety and wellbeing.

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A council spokesman said on Facebook: "If you are heading to our wonderful City today, please stay safe.

"Motorcyclists arriving will be directed to Eastern Esplanade car park (formerly known as Gas Works car park).

"Parking on Marine Parade is suspended for the safety of pedestrians."

The council is urging all people visiting the city today to:

  • Drive sensibly and park safely
  • Dispose of litter properly or take it home
  • Avoid drinking too much alcohol
  • Be ‘beach safe’
  • Be respectful to uniformed staff who are there to help you

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John Burr, executive director for neighbourhoods and environment, said: “We want people who visit our lovely city to arrive feeling safe and welcome, have a great time and then leave feeling safe, happy, and planning their next visit.

"Unfortunately, sometimes there is a small minority of people whose behaviour ruins it for everyone else, hence why the council and other agencies have significantly increased their presence along the seafront over the bank holiday weekend.

“All we’re asking is for the people who spend time in the city, especially at the seafront, to be respectful, clear up after yourself and be mindful of others. If everyone does their bit, then we can all enjoy a fun and safe Easter weekend to the full.”