Footasylum opens bigger store at Lakeside Shopping Centre

UK streetwear and sportswear retailer Footasylum has moved into a 10,000sq. ft unit in the west Thurrock shopping centre as a part of its opening and upsizing programme.

There has been a significant investment in the store’s digital capabilities in order to create a seamless mobile-first customer journey, making it a first-of-its kind development for the brand.

As a result, the chain has employed an additional 30 team members across full- and part-time contracts, taking the total headcount to 70.

Open - new Footasylum store at Lakeside Shopping Centre, in west Thurrock (Image: Footasylum)

The new store is led by the company’s footwear and men’s apparel offering, with additional, prominent space being allocated to the company’s womenswear apparel offering, with brands including Nike, Adidas and New Balance.

Footasylum, which has 60 stores across the UK, previously occupied a smaller space at Lakeside, spread across less than 3,000 sq. ft in upsizing to the larger, more prominent premises.

Inside - the new Footasylum store at Lakeside Shopping Centre, in west Thurrock (Image: Footasylum)

Barry Bown, executive chairman and CEO of Footasylum, said: “We are on a mission to develop bigger and better stores in order to bring an even more immersive shopping experience to our loyal and growing customer base.

“Our new Lakeside store certainly delivers on that and, as our most technologically advanced store yet, it will seamlessly connect our online and in-store offerings.

“This opening is just the latest development in our ongoing expansion programme, which will soon see our flagship Oxford Street store open to the public.

“Demand for fashion streetwear is strong, and our expansion plans will help ensure that our extensive product offering has an even greater prominence across the UK.”