Sancto Westcliff closing for final time today after 70 years

Sancto party shop will be closing down after 70 years of the striking red and yellow shop being on London Road.

Generations of families have used the shop to pick up party decorations and fancy dress costumes since Charles Solly bought the business from W.E. Sancto in 1953, which he founded in 1910, for “only £100”.

Now, his son Alan, Alan's wife Mirjam, and their children Steve and Anna, feel the “time is right” to hang up the keys and take a break.

Readers have reacted to the news on the Echo's Facebook page.

Jenneace Frost said: "End of an era for the whole of Southend. Sancto's you were the best fancy dress shop. Thanks to all the family and good luck with your futures."

Beverley Grey commented: "Very sad indeed, best job and employers I've ever had not to mention all the costumes, balloons and accessories I've bought over the years. I will miss you and the shop very much."

After buying the business in 1953, Alan's dad Charles set up shop in West Road, Westcliff, before moving into 99 High Street in Clifftown Road due to its "sheer popularity" and then on to London Road in the late 60s where it has stayed since.

For more than 52 years, Alan and Mirjam have run the party shop, with Steve working there full-time since 1993, and their daughter Anna since 2000.

Domenico Tullio added: "We will miss the best party shop in the whole of Essex. Wishing you both the very best."

Ami Solomons Hodges says: "We have used Sancto for years with Kiwi Productions and you have always been helpful, local, and caring…Thank you so much, and best of luck in your new adventures."

In the run-up to today's closure, Sancto has been selling party items at 50 per cent off, which has led to the business being "really busy". The shop has gone through some tough times over the years, especially during the pandemic and the cost-of-living crisis, but credits getting through the hard times to the love from its customers.