Lakeside Shopping Centre new Breitling boutique is unveiled

The new 70sqm store on the upper floor of Lakeside Shopping Centre is the latest in an alliance with retail partner Watches of Switzerland and features Breitling’s signature Manhattan loft-inspired interiors.

The store was opened with a ribbon cutting event (Image: Breitling)

Breitling UK managing director, Gavin Murphy, said: “We are delighted to be bringing an enhanced brand experience to Lakeside shoppers and the wider Essex community.

“This opening is a milestone moment for Breitling as our 27th boutique - located in one of the country’s largest shopping centres. The new boutique showcases our full range of timepieces in our signature informal setting, creating an immersive shopping experience for loyal clients and those discovering the brand for the first time.“

The new store has an industrial loft-style design (Image: Breitling)

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Inside the new boutique, shoppers will find a display of Breitling’s range of luxury watches and the latest releases, including the Top Time and Navitimer collections. Elsewhere, a gallery wall showcases highlights of Breitling’s key moments and its celebrated ambassadors.

The seating area (Image: Breitling)

Craig Bolton, president of the Watches of Switzerland Group UK and Europe said: “We are thrilled to announce the opening of the new Breitling, Lakeside boutique, further enhancing our partnership with this prestigious brand.

“This boutique will provide watch enthusiasts and fans of the brand the finest selection of Breitling timepieces, in an exceptional retail environment, with unparalleled customer service.”

The store is a milestone moment (Image: Breitling)

Founded in 1884, Breitling is a leading Swiss watchmaker. The company invented the modern chronograph and pioneered the navigational tool watch.