A TOWIE star has reportedly suffered head injuries after being mowed down by a speeding motorbike in central London.

Bobby Norris - best known for his ten-year stint on The Only Way Is Essex - was hit by a bike and sent flying while crossing the road in Regent Street on Wednesday afternoon, The Sun reports.

Bobby, who was filming a 'Bobby on the Street' for his Fubar radio show at the time, was reportedly rushed to University College Hospital in London after the crash as he is thought to have suffered "nasty" head injuries.

A source told The Sun: "Bobby was crossing the road when a motorbike came out of nowhere.

"He was sent flying up in the air and landed on his head after being driven straight into at speed.

"It was a shocking sight for those who were close by when it happened.

"Police arrived at the scene as did a paramedic on a bike who then called for an ambulance. He was quickly taken to UCLH hospital for tests."

According to the paper, the 37-year-old is undergoing further tests while being closely monitored by medics.

The reality star is set to star as Prince Charming in Brentwood Theatre's adults-only pantomime Tinderella in January next year.

He announced he was leaving the hit ITVBe show TOWIE in 2021 to focus on his presenting career.