Customers can get a free pub breakfast at one south Essex boozer throughout the entire month – simply by getting their steps in and saying a secret codeword on arrival.

The breakfast offer at The Bull, in Hockley, comes as Chef and Brewer partners with AllTrails to encourage Brits to reconnect with nature and enjoy the great outdoors with friends and family this autumn. 

To claim breakfast on the house, simply show your step count to a member of staff at The Bull to prove you’ve been on a walk and say the codeword ‘AllTrails’. 

Alternatively, guests can redeem the offer by simply showing they’ve downloaded the outdoor platform AllTrails. Available for free through Apple and Google app stores, AllTrails provides route maps, reviews, and photos of more than 450,000 trails worldwide—including over 32,000 UK trails.     

The breakfast offer is available between 9am and 11.30am every Friday, Saturday and Sunday throughout the month.

And with 75 per cent of Chef and Brewer collection pubs within walking distance of a beauty spot, customers can enjoy anything from berry brioche to a full English breakfast surrounded by the very best of British nature. 

Kate Dell, senior marketing manager of the Chef and Brewer collection, said: “There’s no better way to start or end a brisk autumn walk than with a delicious breakfast in front of a log fire

“That’s why we’re offering customers a breakfast on the house and partnering with AllTrails to encourage the nation to explore the natural wonders of our British countryside. 

“With pubs up and down the country, your nearest Chef and Brewer will be closer than you think. So, come on down to your local pub and fuel up on a free breakfast while enjoying the great outdoors. What more could you want?”