A LEADING perfume retailer is set to unveil its flagship store at a south Essex shopping centre next weekend.

The Fragrance Shop's newly upsized flagship store within Lakeside Shopping Centre will host its grand opening on Saturday, November 2.

Popular brands including Yves Saint Laurent, Hugo Boss, and Calvin Klein will be stocked at the shop, with the new expansion making The Fragrance Shop the brand's largest fragrance store in Essex.

To celebrate the grand opening, The Fragrance Shop will be giving the first 200 customers to pass through the shop doors an exclusive goody bag containing fragrant treats.

Complimentary samples will also be on offer from Lakeside's dedicated kiosk.

Through a "spin the wheel" game, shoppers will have the chance to win prizes, including full-size fragrances, gift sets, discounts, and more.

Howard Oldstein, Lakeside's centre director, said: "We are absolutely delighted to welcome The Fragrance Shop's flagship store to Lakeside, marking it as the largest in Essex.

"We're confident that our shoppers will love the new, expanded space, and the enhanced shopping experience it offers."

Amy Cox, regional director south at The Fragrance Shop, added: "We are thrilled to be upscaling within Lakeside and being able to implement our flagship concept designs."

For more information, visit: https://lakeside-shopping.com