As Bonfire Night and Diwali celebrations approach, Southend Council has announced the launch of its "Rocket O'Clock" campaign, an initiative urging residents to restrict firework use to early evening hours, ideally between 7pm and 9pm.

The campaign is aimed at reducing the impact of loud fireworks on families, pets, and those sensitive to sudden sounds while encouraging mindful celebration practices across the city.

The campaign was first proposed and approved by Southend’s Full Council in 2023, and after seeing success in similar initiatives across the UK.

The "Rocket O'Clock" campaign asks residents to consider only setting off fireworks during early evening hours, ideally between 7pm and 9pm.

Lydia Hyde, councillor responsible for climate, environment, and waste, emphasised the importance of finding balance between joyful celebrations and the well-being of the community.

She said: “Fireworks can be a wonderful part of our celebrations, but we must consider their impact on our community, particularly those with sensory sensitivities, and pets and wildlife.

“We are asking people to limit firework use to certain hours and attend public displays where possible. This can help everyone enjoy the festivities with a little more peace of mind.

“Let’s make this Bonfire Night and Diwali season safe and enjoyable for all in Southend.”

In addition to promoting a respectful timeline for fireworks, the "Rocket O'Clock" initiative encourages residents to consider attending organised public displays.

These typically adhere to noise and safety standards, and to notify neighbours ahead of any personal displays.

The Council is also promoting the use of quieter firework options and adherence to the fireworks code, which includes buying only CE-marked fireworks and ensuring children are supervised at all times.