Unbeatable Value At Choice

THIS Christmas one store promises a veritable ‘Aladdin’s Cave’ of gift opportunities for savvy shoppers.

Choice discount stores are celebrating 46 years of trade, and from a small shop on the corner of Hadleigh, the business has now grown to 21 stores. Today Choice is renowned for bagging a quality bargain and offers a full range of women’s fashion, men’s fashion, boys and girls clothing, homewear, gifts, luggage, jewellery, watches and accessories.

The company started in 1966 and is still run by the Donovan family; it has now grown to one of the largest family retailers in Essex.

But the family have their loyal customers to thank for shopping with them. Without the customers, that success could not have happened, and the reason customers return is down to the value for money Choice offer.

In these hard times, as a company Choice is pleased to employ 520 people and the directive is to keep people in work, but without the support of their customers they could not do it. Four months ago, Choice launched its own website, www.choicediscount.com which has been very successful. The website is a direct insight into what Choice sells, and over 10,000 customers in the last four months have signed up.

Members are given benefits such as exclusive personal discount vouchers, free prize draws, offer updates, preview discount evenings, early Sale entry and exclusive offers. Between now until Christmas you can win £1,000 worth of Choice Gift Vouchers, just be registering – free of charge - on the website, www.choicediscount.com In the lead up to Christmas, and for the convenience of customers, Choice has extended opening hours at all of its stores – further details can be obtained on the website.

As well as their customers, Choice would like to acknowledge and thank its staff for their loyal support, some of whom have worked for the company for many, many years.

Where are the Choice stores ?

Watford Hadleigh Basildon Barkingside Grays Wickford Hatfield x 2 Redhill Golders Green x 2 Clacton Ealing Bar Hill, Cambridgeshire Chatham Harlow Edgware x 2 Slough Walthamstow