British baking firm Warburton's new advertising campaign will feature Hollywood royalty - actor Samuel L Jackson.

Jackson - who is known for his roles in Pulp fiction as well as starring in the Marvel and Star Wars franchises - will join the likes of George Clooney, Robert De Niro and Sylvester Stallone, who have all previously starred in adverts for the breadmaker.

The 74-year-old actor will star in a two-minute clip, which will premiere on ITV on Friday evening, where he can be seen impersonating the chairman of the baking company, Jonathan Warburton.

Samuel L Jackson describes "what an honour" it was to star in Warburton's advert

Hollywood legend Jackson said it was a “pleasure” to meet the man at the helm of Britain’s biggest family bakery - Warburtons.

Before adding: “And what an honour to follow in the footsteps of ‘Bolton alumni’ George Clooney and Robert De Niro.

“We had a lot of fun on set so I hope people enjoy the finished product – the ad and toastie loaf.”

Speaking about the advert and working with Jackson, Mr Warburton said: “Samuel L Jackson was a pleasure to work with and is welcome back at our bakeries any day.

Echo: You can find the Warburtons advert starring Samuel L Jackson on the companies social media pages.You can find the Warburtons advert starring Samuel L Jackson on the companies social media pages. (Image: Warburtons/PA Wire)

“Not many people can be that commanding and so charming at the same time, and I love his hilarious take on why our toastie loaf is the real deal.

“Quality will always be at the core of our fifth-generation family run business, and our new ad highlights this commitment to freshness and quality in all that we bake.

“Inviting the big-screen hero of Samuel L Jackson into the business was a uniquely memorable experience, and we hope to bring some light-hearted humour to viewers at home – while reminding the nation that our toastie truly offers our customers the best of the best.”

The bread-baking business is run by the fifth-generation of Warburtons, having been set up in 1876 as a grocery shop in Bolton by Thomas and Ellen Warburton.

The new Warburton's advert is live on social media now and will premiere on ITV 1 on Friday.