SOUTHEND United fans have been queuing to purchase to the club's newly released kits for the forthcoming season.

Both the home and away shirts went on sale this morning and already seem to be a big hit with the supporters.

Popular - fans queue to buy the new Southend United shirtsPopular - fans queue to buy the new Southend United shirts (Image: NICKY HAYES)

Nick Hardy was among the first to buy the new shirts alongside his wife Emily son Albie and daughter Eliza.

And the lifelong Blues fan felt the turn out again showed the growing feel-good factor around the club following the consortium's takeover.

"It's brilliant to see so many fans here coming down to get the shirts," said Nick.

"We've come down to make sure we get ours and it feels good to be a Southend fan again.

"The shirts look great and we just can't wait for the season to start now."

New look - Jack Bridge and Harry Cardwell model the new shirtsNew look - Jack Bridge and Harry Cardwell model the new shirts (Image: c2c)

The shirts are available to buy from the club shop at Roots Hall or via Blues' official website.

Every journey needs its threads...

Introducing the new 2024/25 Southend United home and away kits.

💙 @c2c_Rail x @SouthendMacron ❤️ pic.twitter.com/fyxNgNCXwp